Gain

Facebook workflow management for teams
Gain

Gain

Gain is a software as a service platform where agencies or large teams can manage their Facebook workflow, including approvals, scheduling, and marketing. Now creatives, editors, account managers, the media department, and the client can all work together, easily.

  • Site: gainapp.com
  • Client: Big Propeller (Rafael is Cofounder)
  • Role: Tech Chief, Lead Developer

SocialShows

Second screen experience
SocialShows

SocialShows

TV conversations have expanded from living rooms to social networks. SocialShows is a second-screen experience that taps into those conversations by giving them a centralized interaction platform, providing exclusive behind-the-scenes content and the opportunity to chat with the show's protagonists and producers, all this while giving networks a chance to increase TV ratings.

  • Site: socialshows.com
  • Client: Nobox Ventures
  • Role: Lead Developer
  • Technical highlights: Facebook Marketing API integration, built-to-scale architecture using stack components such as Python/Django, Backbone.js, Postgresql, Redis.

Lexus Social Configurators

Your dream car, now with a social twist
Lexus Social Configurators

Lexus Social Configurators

Your dream car, now with a social twist. The idea was to let users configure their new Lexus directly on Facebook and share with their social graph. Suddenly, Facebook users became brand ambassadors in the most explicit way.

  • Site: facebook.com/lexus
  • Client: Lexus
  • Role: Lead Developer
  • Technical highlights: Intricate, serverless decision engine implemented completely in Javascript, integrations with Facebook and Twitter APIs.

Copa Airlines' Passport America

Viral marketing campaign
Passport America

Copa Airlines' Passport America

Passport America was a viral marketing program that gave participants the opportunity to win a trip to all of Copa Airlines' 59 destinations. Users earned entries by taking social actions, purchasing tickets and inviting friends. The results were astounding: 59% conversion rate, over 279,000 registered users, and 133,000 new Facebook Fans.

  • Case Study Video: vimeo.com/36991842
  • Client: Copa Airlines
  • Role: Lead Developer
  • Technical highlights: HTML5 with advanced CSS3 and Javascript animations, Facebook and Twitter API integrations, desktop and mobile websites

The Nobox Express

Website / Installation
Nobox Express

The Nobox Express

Nobox's Christmas Project for 2010 was an interactive website where visitors could power up a toy train remotely by adding "holiday cheer," then watching the train light up through a real-time video feed. Winner of four awards.

  • Site: noboxexpress.com
  • Client: Nobox
  • Role: Lead Developer, Builder
  • Technical highlights: Web-based server application remotely controlling electronic components with real-time feedback on website. Real-time distribution of multiple video feeds. Facebook API integration.

SuperViajeros

A Facebook Game
SuperViajeros

SuperViajeros

A Facebook game and contest from Copa Airlines. Players would invite their friends to their favorite countries and obtain achievements and prizes while learning about all Copa destinations throughout America. Tens of thousands of players registered and hundreds of thousands of invitations sent.

  • Site: apps.facebook.com/superviajeros
  • Client: Copa Airlines
  • Role: Lead Developer
  • Technical highlights: Heavy integration of Facebook API including shares, invites, photos, and open graph actions. Gamification elements.

Your Brand, Visualized

Beautiful brand analytics
Your Brand, Visualized

Your Brand, Visualized

Self promotion effort from Nobox. Enter a brand and get up to the minute analytics on what is being said about it in social media.

  • Site: nobox.com/mybrand
  • Client: Nobox
  • Role: Lead Developer
  • Technical highlights: Huge data aggregation and analysis. Twitter and Google Images API integrations.

Midnight Madness

A fun game with a message
Midnight Madness

Midnight Madness

Online campaign to raise awareness about firing into the air on New Year's Eve. Recipient of a Cuspide 2008 Silver award in the Cyber Media Viral category.

  • Client: United Way (Agency: Badillo Nazca Saatchi & Saatchi)
  • Role: Lead Developer
  • Technical highlights: Flash game built from the ground up using ActionScript 3.

Lexus Drivers

Website redesign
Lexus Drivers

Lexus Drivers

Graphical overhaul and HTML redesign of Lexus' Drivers website.

  • Site: drivers.lexus.com
  • Client: Lexus
  • Role: Lead Developer
  • Technical highlights: HTML recoding, Javascript components using Prototype library.

About Rafi

Rafael Torres is a Web developer and designer originally from San Juan, Puerto Rico and now living in Miami, Florida. He made his first website in 1996 and it changed him forever.

Rafi is cofounder and tech chief at Big Propeller, a company making software solutions for marketing teams. Their lead product is Gain.

In the past he has worked for various agencies in Puerto Rico and Miami, working with clients such as Lexus, Mozilla, Discovery Networks, Copa Airlines, and Banco Popular, among others.

Rafi believes development teams in a digital agency should work side by side with creatives and strategists, enabling instead of hindering the process that allows teams to come up with award-winning campaigns. He is focused on great, results-based user experience, sound architecture principles, promoting Web standards, and staying ahead in the technology game.

He is also a voracious reader, b-movie/cult-film fanatic, and a social, well-adapted nerd.

For a list of other places you can find him, check http://about.me/rafitorres

About
  • Location: Miami, Florida
  • Specialties: Python, Django, AngularJS, HTML5, CSS3, Javascript, UI/UX Design, jQuery, CoffeeScript, LESS, PHP, SQL, Facebook API, Twitter API, Google Analytics, Photoshop